September 25, 2024

Building a culture of joy at work to retain top talent

Elena Zangeeva
CEO @Kvistly
Building a culture of joy at work to retain top talent

Are your employees disengaged or already eyeing the exit? A recent BCG Henderson Institute survey of 1,000 office-based workers worldwide reveals that nearly half (45%) are passively looking for a new job. This figure is even higher among certain groups: 51% of workers aged 25 to 34 and 54% of ethnic and racial minorities are considering a job change. (Read the full study here)

High attrition is an issue in almost every industry, but the travel and tourism (71%), legal (70%), and food and beverage (67%) sectors are particularly vulnerable. The challenge lies not only in filling these vacancies but also in understanding why employees choose to stay—or leave.

The Solution? Joy at Work.

The BCG study points to a critical factor in retaining top talent: employee joy. When employees genuinely enjoy their work, they are 49% less likely to consider a new job. This is especially crucial for individual contributors, who are often the most at risk of leaving and report the lowest job satisfaction.

Investments in health and wellness programs are great, but they often overlook one key aspect: the day-to-day work experience. It’s not just about perks; it’s about making work itself interesting, rewarding, and fun.

How Kvistly helps build a joyful work culture

At Kvistly, we believe that learning and collaboration should be engaging and enjoyable. Our platform uses gamification to create interactive quizzes that turn learning into a fun, team-building experience. Here’s how Kvistly can help create a culture of joy and retain top talent:

Making Learning Fun: Kvistly transforms routine training and skill-building into dynamic, competitive quizzes. This not only boosts engagement but also encourages employees to actively participate in their own growth.

Empowering Individual Contributors: The BCG study found that individual contributors spend just 5% of their time on high-joy tasks. Kvistly gives these employees more opportunities to engage in fun, interactive activities, helping to shift their time away from monotonous tasks toward something that brings fulfillment.

Hybrid Work Compatibility: The study also emphasizes the importance of hybrid work models in creating joy. Kvistly is perfect for both remote and in-office teams, ensuring everyone can participate, regardless of where they work.

The Link Between Joy and Retention

By creating a more enjoyable work environment, companies can significantly reduce attrition rates. BCG’s findings show that even employees who may not consider themselves highly effective can still experience joy at work, and their retention rates are comparable to those of top performers.

Through Kvistly, you can ensure that employees—especially individual contributors—are spending more time on enjoyable, interactive tasks that align with their professional development goals.

A Win-Win for Employees and Employers

Companies that prioritize employee joy see better retention, improved performance, and a stronger culture. With tools like Kvistly, you can create a workplace where employees not only stay but thrive—making work something to look forward to.

Are you ready to bring more joy to your workplace and keep your best talent onboard? Try Kvistly!

Elena Zangeeva
Kvistly's Co-founder & CEO Elena brings over 12 years of HR expertise from her tenure at BCG, Bumble, and Sweatcoin